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My $60,000 A Year Online "Pet Shop"
"Discover How A Regular "Blue Collar Guy" -- With No Computer Or Selling Skills -- Converted A 'Hideous' Little Six Page Website Into $61,212.48 In Profits... After Discovering The "Winning System"..."
Just to demonstrate the power of what I've learned from all my years of trial and error, take an "insiders" look at my first website that I setup to sell " pet memorials" from.
AND -- I never designed a website before in my life!By offering you this "Treasure Map" of tips, hopefully it will save you a lot of time and MONEY as well...Okay, here goes... Pay close attention!
Once I changed everything I thought I knew about selling online and finally setup my website geared toward a "laser targeted" specific niche' market... that's when my sales skyrocketed -- and here's why. I changed my mindset from "selling" to "helping" others!
Plus I started thinking ahead a lot more and it sure paid off...You see, once I focused on the proper "mindset" of Internet surfers, it quickly turned my website around.
I decided that I'd provide something of value just for visiting my website, knowing all along I'd sell "products" on the "BACK END".I realized that my first priority was simply going to be to build a list of happy customers. Key #1
The Money Is In The LIST!
And here's exactly how I accomplished this...
I designed my tiny "Amateurish" website around "Dog Training". I knew this was a popular subject in general, even searched heavily on the web at the time, and I was confident I could get my fair share of traffic to the site in this niche'.
But more importantly, the site was NOT focused on every aspect of training your dog. It was a "Laser-Targeted" website that dealt only with the issue of housebreaking a new puppy.Ironically, it had nothing to do with the loss of a pet (and as you know my ultimate goal was to eventually sell "Pet Memorials"). But that didn't matter. THIS IS ANOTHER VERY IMPORTANT KEY as you'll soon see...
This one site raked in just over $60,000 in one year from a simple 6 to 7 page site...
... More importantly though was how I made all that money from this one tiny site...
Here's what I did...
I found a reputable drop ship supplier for pet related products and gifts, and I knew that if I was going to put up a site that was a "SUPER Discount E-Store" primarily selling pet gifts I wouldn't make much money.
Believe me... I found that out the hard way!I didn't make any money trying to sell these items on eBay either because the competition was fierce (even back then).
So now I really needed to be clever...So what I did was I created a simple site that was ONLY geared towards housebreaking a new puppy. This was a "highly targeted niche" that I knew at the time had little competition in the search engines.
Then I re-designed my website with ONE PRIMARY FOCUS. Get everyone who visited the site to give me their email address.How did I get their email? Simple... I offered a free downloadable report titled: "Six Simple Yet Effective Ways
To Housebreak Your New Puppy
In 7 Days Or Less"
This little 8 page report was predominantly displayed on the main page (capture page) of my site with nothing else! NOTHING! There were no links to anything. You landed at my site and either downloaded the report or you didn't.
If you did decide to enter your email address and download the report, you were then redirected into my small amateurish-looking website. My report was downloaded thousands upon thousands of times by visitors to my website.
More importantly, I built a database of targeted email addresses which allowed me to follow up via email and "back-end" products (and my memorials) to my list on a consistent basis. Key #2
Build Relationships First...
Sales Will Follow!
I knew everyone who downloaded the report just got a new puppy. That made it simple to create highly effective email campaigns. I new my TARGET!
So I provided GREAT content in my follow up emails, plus I continuously offered affiliate product endorsements for other products that generated incredible affiliate commissions for me.
I also regularly published a newsletter, sent out occasional emails with helpful hints and suggestions about raising a new puppy, and also offered some valuable resources that made my readers truly appreciate what I had to offer! Key #3
Generate Multiple Streams Of
Income From Your Website
I only had one small text link on the site to the product catalog that simply read "Visit My Gift Shop", and this link wasn't even available to anyone unless they'd already given me their email address.This "gift shop" link took a visitor directly to a small online gift shop where I sold some unique pet products and also my coveted "Pet Memorials" for a nice additional income.
I also had a "ghost writer" create an entire 84 page book for me on "Your Puppy's Health and Well Being". I paid the ghost writer $150 total (it was actually a local college student studying to be a Vet) to write the entire book and then I sold over 1200 copies of it in one year for $10 each.
Here's the rounded off numbers from that tiny website:
I made over $1000.00 per week from this little 7 page website and didn't have to ship one physical product or warehouse and goods. All my products were drop shipped by one of my pet suppliers (except for my memorials).Do you see the point I'm trying to make here? When I had a full blown web store that offered everything from dog houses to cat nip and everything in between, and I didn't specifically focus on capturing email addresses from a targeted niche and begin building a relationship with my list, my business was dying a slow death.
But through all my trial and error, I learned a lot!
And I understood one critical element...When folks wanted to buy a dog leash or a cat toy, they would automatically go to "PETS R US" or one of the other hundred mega "Pet Stores" online. They didn't even know I existed -- And I didn't have the advertising budget to compete with them.
But because I began offering a free report on housebreaking a new puppy, I had thousands of folks visiting my little website every month! I wasn't offering a "PRODUCT" for sale on my site... I was offering some useful information!
People are NOT looking to get online and go shopping. They are looking for INFORMATION!
Let me say that again...
People are NOT looking to get online and go shopping. They are looking for INFORMATION!
And it's your job to provide them with this information. You can sell them "STUFF" later! You first need to build a list of highly targeted customers and establish a relationship with them via email.Then, when you send a promotional email to them they will be what is known as a "Highly Responsive" lead and you have my word -- they'll whip out their credit card and eagerly give you their money!
They'll feel like a friend more than a customer! You've helped them, provided useful information to them FREE! You've built trust! They'd love to buy from you now...
That's how you make sales and LOTS of money online!
You need to learn to build relationships with your website visitors and use the "INCREDIBLE" power of email marketing to sell products and services to your customers on the "back-end".
That's also when your drop shipping sales will flourish! (and we'll talk more about drop shipping and list building in a moment...) Best of all... the information you provide your website visitors could be on any subject - ANYTHING - as long as it relates to your targeted audience... Sales will follow! I Guarantee it - I've done it!
Follow These Three Keys And You're Guaranteed To Increase Your Sales And Profits Online!
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Build A List - The money is in the list!
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Establish Relationships - Sales Will Follow
- Generate Multiple Streams Of Income From Your Website Via Affiliate Programs, Drop Shipped Products, Your Own Ebook, etc.
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